Abstract: In the era of Consumption 3.0 with the new forms of business services, the creation of a large number of business positions therefore is posing new challenges on talent cultivation in business colleges. This paper, delving into the connotation of“integration of specialty and innovation and entrepreneurship”, investigates the current situation and difficulties of talent cultivation in Guangdong's universities. Based on the feasibility analysis of the integration of expertise and innovation in the cultivation of new business talents, and with the national backbone of professional e-commerce as a pilot, this paper sets the model for cultivating the e-commerce professional talents and explores the implementation path. It builds up a pyramid style“professional course learning + enterprise project practice + innovation and entrepreneurship practice + innovation and entrepreneurship competition”. This innovative talent training mode forms an innovative talent training chain of“thinking-cognition-skills-practice -innovation”, and produces innovatively high skilled e-commerce talents for enterprises in Zhongshan and other parts of the the Great Bay Area, including Hong Kong and Macao.

Key words: “Integration of specialty and innovation and entrepreneurship”, New business, E-commerce, Training mode, Curriculum system, Implementation path