Abstract: From the perspective of“whole-process education”, it is emphasized to take students as the center and systematically cultivate talents from the whole process of students'enrollment to graduation. Innovation and entrepreneurship (i.e.“entrepreneurship and entrepreneurship”) education is a talent training mode in which higher education actively responds to the innovation of the times. Universities will carry out innovation and entrepreneurship education throughout the whole process of talent training, aiming at deepening the reform of innovation and entrepreneurship education and cultivating high-quality innovation and entrepreneurship talents. Focusing on the reform of innovation and entrepreneurship education, this paper analyzes the problems existing in the reform of innovation and entrepreneurship education in colleges and universities. At the same time, taking the “whole-process education” as a breakthrough, this paper probes into the countermeasures from the aspects of education philosophy, curriculum, events, and teachers'ability, in order to provide reference for the reform of innovation and entrepreneurship education in colleges and universities.

Key words: "Whole process education", Innovation and entrepreneurship education, Reform in education, Curriculum construction, Event activities, Teachers