Abstract: Under the background of“mass entrepreneurship and innovation”, the teaching reform of“integration of specialization and innovation”is an important way to promote employment and enhance the innovation and entrepreneurship abilities of college students, but the development of“integration of specialization and innovation”course has always been a difficulty in innovation and entrepreneurship education. In order to explore the teaching reform of“integration of specialization and innovation”in the major of Data Science and Big Data Technology, taking the course of Data Visualization Technology and Application as an example, it is analyzed from the aspects of course Objectives, teaching content, teaching process and assessment methods. It can provide reference for the development of other courses in this major, so as to promote the establishment of the“integration of specialization and innovation”talent training program of the major.

Key words: “Integration of specialization and innovation”, Innovation and entrepreneurship, Data science, Big data technology, Personnel training, Curriculum reform