Abstract: The development and application of the Internet, big data technology, and cloud computing technology have promoted the reform and innovation of social production and life. At the same time, society has entered the digital economy era, and the use of new generation information technology such as the Internet to carry out work has gradually become the main way of work in contemporary times. In the context of the digital economy, the demand and standards for innovative and entrepreneurial talents in society are constantly increasing, which puts forward higher requirements for higher education and teaching work. Based on this, explore and research the development path of innovation and entrepreneurship education in universities under the background of the digital economy, and construct a digital innovation and entrepreneurship education model to further improve the effectiveness of innovation and entrepreneurship education in universities.

Key words: Digital economy, Innovation and entrepreneurship, Development path, Universities, Education, Digitization