Abstract: Carrying out innovation and entrepreneurship education and cultivating high-quality innovative and entrepreneurial talents is a new mission entrusted to universities by the current economic and social development. Various universities have made significant explorations in the theoretical research and talent cultivation practice of innovation and entrepreneurship education. Building an innovative and entrepreneurial education model based on the unique advantages of one's own disciplines and majors, with the fundamental goal of cultivating high-quality “mass entrepreneurship and innovation” talents to serve economic and social development, is one of the important contents of current university education and teaching reform. This article takes Shandong University of Traditional Chinese Medicine as an example to explore the reform and practice of innovation and entrepreneurship education, gradually constructing a “broad spectrum linkage” model of innovation and entrepreneurship education, in order to provide reference for the educational practice of innovation and entrepreneurship education in domestic universities.

Key words: “Mass entrepreneurship and innovation” talents, “Broad spectrum linkage”, Universities, Innovation and entrepreneurship education, Educational philosophy, Education system