Abstract: Under the background of“mass entrepreneurship and innovation”, innovation and entrepreneurship education in colleges and universities has achieved good results, but there are also many shortcomings. The consciousness of college students to innovation and entrepreneurship is not strong, lack of initiative in carrying out innovation and entrepreneurship activities; There are few practice platforms in colleges and universities, and students'ability of innovation and entrepreneurship is weak; The teaching staff is limited and the curriculum is unreasonable. The effective integration of college students'social practice of“three trips to the countryside” and innovation and entrepreneurship is helpful to cultivate the consciousness of innovation and entrepreneurship and enhance the ability of entrepreneurship. Enrich the content of innovation and entrepreneurship and promote teaching reform; We will ease employment pressure and boost rural revitalization. It is necessary to strengthen the construction of teaching staff and improve the professional level to enhance the integration effect of college students' social practice and innovation and entrepreneurship and enhance their innovation and entrepreneurship ability. Deepen the reform of teaching and improve the quality of education; Incubate entrepreneurial projects to promote innovation through competition; Strengthen school-local cooperation and optimize the practice platform.

Key words: Social practice, Innovation and entrepreneurship, Young college students, Rural revitalization, Teaching reform, School-locality cooperation