Abstract: Commercial photography is a required course offered by the department of drama and film directing and the department of film and television production at Sichuan Film and Television University, in response to the urgent need for new liberal arts talents in accordance with the national innovation-driven development strategy. The teaching team is student-centered and based on the goal of cultivating innovative talents, on the basis of clarifying the causes of the imbalance and mismatch between traditional teaching models and the actual needs of the film and television industry, and in accordance with the requirements of cultivating applied talents, the team introduces new technological means and OBE teaching methods in a planned and step-by-step manner. The teaching group comprehensively utilize teaching resources and deeply integrate theory and practice in the construction of the curriculum system, further realizing the integration of theory and practice curriculum innovation exploration that transforms teaching into the standard production process of the advertising industry.

Key words: Applied talents, Commercial image, Curriculum innovation, Film and television technology, Innovation and entrepreneurship course, Outcome based education