Abstract: The new era has put forward higher requirements for talent training in colleges and universities, and the talents needed by society have also changed from traditional knowledge-based talents to innovative talents. As a cross discipline across multiple disciplines, logistics management is more representative in talent training. This paper starts from the training of “mass entrepreneurship and innovation” ability of logistics management professionals in the new era, analyzes the problems existing in the training of "mass entrepreneurship and innovation" talents in the logistics management major of ordinary colleges and universities under the current new situation, with a view to providing theoretical support for the education reform of this major and the improvement of “mass entrepreneurship and innovation” ability of professionals.

Key words: New era, Universities, Logistics management, “Mass entrepreneurship and innovation”, Professional talent, Training strategy