Research on Influencing Factors of College Students' Willingness to Use Network Teaching Platform Based on UTAUT Model

Abstract

Abstract: This paper focuses on the influencing factors of college students' willingness to use online teaching platforms. Based on the theoretical framework of the Integrated Technology Acceptance Model (UTAUT), multiple factors are introduced as independent variables, and gender and major category are selected as moderator variables. Based on this, a research model is constructed and research hypotheses are put forward. Through analysis, the validity of the model is verified, and the moderating effects of gender and professional category in the model are confirmed. According to the influence of the influencing factors on the willingness to use, the order is interactivity, service quality, and perceived interest, effort expectations, social impact, performance expectations.

Key words: UTAUT model, Network teaching quality, Network teaching platform, Sample statistics, Data analysis, University students

CLC Number:

G642

XIONG Fei. Research on Influencing Factors of College Students' Willingness to Use Network Teaching Platform Based on UTAUT Model[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(9): 166-168.

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