Abstract: From the perspective of professional characteristics of digital media art and talent training needs, this paper discusses the design principles and implementation strategies of project-driven teaching method in the course, including building a knowledge framework from the perspective of practitioners, keeping a proper blank in skills teaching, improving their own unique thinking ability. At the same time, the problems existing in the current teaching are clarified, and it is suggested to pay attention to the construction of learning situation and the construction of open learning state, so as to provide a thinking direction with implementation basis for future curriculum reform.

Key words: Project-driven teaching method, Digital media special effects, Instructional design, Practical strategies, Vocational skills, Professional beliefs