A Study on the Influencing Factors of College Students' Entrepreneurial Risk Perception—— A Case Study of Undergraduate Universities in Fujian Province

Abstract

Abstract: With the continuous optimization of entrepreneurship policy environment, the number of college students who start a business is increasing day by day. In this paper, variance analysis and structural equation model analysis were conducted on the questionnaire data by SPSS software to verify the research hypothesis, and conclusions were drawn as follows: different individual characteristics, entrepreneurial passion and adversity quotient have significant influence on college students' entrepreneurial risk perception. The higher entrepreneurial passion and adversity quotient are, the higher college students' entrepreneurial risk perception level is. Risk propensity has a significant impact on college students' entrepreneurial risk cognition. The higher the risk propensity is, the lower the level of college students' entrepreneurial risk cognition. Finally, relevant suggestions are put forward to provide help for college students' entrepreneurial development.

Key words: Entrepreneurial risk, Risk perception, College students entrepreneurship, Influencing factors, Colleges and universities, Fujian

CLC Number:

G647.38

LIN Weiling, XIN Hongguang, LYU Weibo. A Study on the Influencing Factors of College Students' Entrepreneurial Risk Perception—— A Case Study of Undergraduate Universities in Fujian Province[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(1): 175-180.

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