Abstract: The development of big data technology has brought new changes to the market research industry, and also has higher requirements on the ability of research and analysis talents. The course of Market Research and Forecast in applied universities should be optimized and adjusted from the aspects of teaching objectives, teaching content, teaching mode and means, assessment and evaluation methods, so as to improve students' application ability and competitiveness under the background of the construction of "new Business", so as to meet the needs of enterprises for talents in the era of big data.

Key words: Big data, Market research and forecast, Teaching, The teaching reform, Investigation and research, Course