Abstract: With the rapid development of big data technology, talent training in higher education is facing new development opportunities and challenges. In order to further optimize the quality of talent cultivation and fully connect the university talent cultivation work with the social talent demand, some universities in China continue to explore the reform of "entrepreneurship and innovation" education mode, strengthen the awareness and ability of "entrepreneurship and innovation" of students, and fully enhance their awareness of independent innovation and entrepreneurship. At the present stage, the reform of innovation and entrepreneurship education mode in universities is still facing some difficulties. Schools should clarify educational objectives and improve the education system. Highlight the governance role of big data and deepen the coordinated development of schools and localities, build a precise model for cultivating innovative and entrepreneurial talents in universities.

Key words: Big data technology, Personnel training, University, Innovation and entrepreneurship education, Independent innovation, Entrepreneurial awareness