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The Theory and Practice of Innovation and Enntrepreneurship ›› 2022, Vol. 5 ›› Issue (19): 99-102.

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Research on the Influencing Factors of College Students' Mass Entrepreneurship and Innovation Ability under the Background of Digital Economy

JING Yi1,2,3, LI Jiadong4, LIU Xianghui5, ZHANG Dahan1   

  1. 1. Sichuan College of Culture and Arts, Mianyang Sichuan, 621010, China;
    2. Southwest University of Science and Technology, Mianyang Sichuan, 621010, China;
    3. Xinjiang Vocational University, Urumqi Xinjiang, 830000, China;
    4. Xinjiang Normal University, Urumqi Xinjiang, 830000, China;
    5. Xinjiang Agricultural University, Urumqi Xinjiang, 830000, China
  • Online:2022-10-10 Published:2023-02-10

Abstract: Deepening the reform of innovation and entrepreneurship education in institutions of higher learning is an important measure to implement the innovation-driven development strategy and promote the comprehensive reform of higher education. Based on the existing entrepreneurship theory and relevant domestic innovation and entrepreneurship research and data, to study the influencing factors of college students' entrepreneurship and innovation ability under the background of digital economy, clarify the essence of innovation and entrepreneurship education, building a “trinity” of mass entrepreneurship and innovation education system, building “challenging learning courses”, create a “three-innovation and integration” collaborative education platform, establish a whole-process embedded student growth education system, establish a sustainable development system of teachers' ability and literacy, and then to build the university entrepreneurship education ecosystem.

Key words: Digital economy, The cultivation of mass entrepreneurship and innovation ability, The essence of innovation and entrepreneurship education, Interest driven, "Three innovation and integration", The influencing factors

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