Abstract: With the continuous development of society, the lag of traditional educational model and educational concept is becoming more and more obvious. Big data can help the education field achieve the goal of keeping pace with the times, innovate the education mode and education concept, provide support for the improvement of education quality, and help college education management achieve more significant results. University education management is a key work, which mainly integrates information resources, makes rational use of diversified information resources, and realizes the goal of education management through information technology. This paper focuses on the impact of big data on college education management and countermeasures, in order to point out a new direction for college education management in China.

Key words: Big data, University education management, Management consciousness