Application of Hybrid Teaching Mode Based on Wechat Platform in Pharmaceutical Marketing Course

Abstract

Abstract: Pharmaceutical marketing is a comprehensive applied subject based on economics, management and behavioral science. It is a very practical subject in the field of pharmaceutical market management. This paper introduces the WeChat platform based hybrid teaching mode in teaching, the application of marketing including WeChat platform operation and resource construction, the concrete implementation plan of the hybrid teaching mode and periodic summary, issues, and reflection, so as to provide practical experience and draw lessons for hybrid teaching in pharmaceutical marketing course.

Key words: WeChat platform, Mixed teaching, Medical marketing, Teaching model, Resource construction, The teaching reform

CLC Number:

G434

SHEN Tingting, ZHANG Zhuo, ZENG Jinglan, ZHANG Jun. Application of Hybrid Teaching Mode Based on Wechat Platform in Pharmaceutical Marketing Course[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(18): 125-127.

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