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The Theory and Practice of Innovation and Enntrepreneurship ›› 2022, Vol. 5 ›› Issue (7): 120-122.

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Research on the Application of the PDA Class Teaching Mode based on Chaoxing in the Teaching of Marketing

LEI Lei   

  1. Henan University of Economics and Law, Zhengzhou Henan, 450046, China
  • Online:2022-04-10 Published:2022-10-31

Abstract: In recent years, China's higher education has made new development, but also faces some new problems. The traditional teaching method is difficult to adapt to the development of education, and the teaching reform is imminent. This paper tentatively applies the two modes of chaoxing and The PDA Class to the teaching of marketing, takes students as the research object, and uses the questionnaire method to evaluate the application effect of the combination of the two modes, so as to provide reference for further improving students' learning ability and promoting the reform of teaching methods.

Key words: Chaoxing, The PDA class, Marketing

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