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The Theory and Practice of Innovation and Enntrepreneurship ›› 2022, Vol. 5 ›› Issue (9): 30-32.

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Teaching Reform of Practical Training Courses for Marketing Specialty under the Deep Integration of Industry and Education——A Case Study of Guangxi International Business Vocational College

XIE Ni   

  1. Guangxi International Business Vocational College, Nanning Guangxi, 530000, China
  • Online:2022-05-10 Published:2022-10-28

Abstract: Marketing professional talent training of practical demand is higher, especially about the quality of the training course requirements, depth of fusion education under the background of market skills put forward new requirements for the practice of marketing talents, the traditional pattern of training courses under the new talent demand is difficult to meet the needs of students of marketing skills, marketing professional training curriculum reform is necessary and urgent. Taking Guangxi International Business Vocational and Technical College as an example, the fusion education under the background of marketing professional practice and exploration on the teaching reform of the course, analysis, practice experience, will be marketing training content based on marketing position, blend in the innovation business idea, vocational skills standard tutorial, through innovation to promote the marketing professional training course students practical skills.

Key words: Deep integration of industry and education, Practical training curriculum reform, Marketing major

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