Abstract: The importance of innovation and entrepreneurship education in colleges and universities is self-evident as an important measure of national innovation and development. Based on the national conditions and the status quo of innovation and entrepreneurship education, an urgent problem is how to adapt to the new normal of economic development in a short time. This article analyzes the deficiencies and challenges of innovation and entrepreneurship education, summarizes the experience and strategies of experts and scholars, and focuses on the specific practice methods of our school in the process of innovation and entrepreneurship education.

Key words: Universities, Innovation and entrepreneurship education, Problems and countermeasures