Abstract: The construction of campus culture in higher vocational colleges is gradually developing in a diversified direction, and is oriented by comprehensive education. Therefore, the education-oriented function of campus culture in higher vocational colleges is analyzed. Analyze the current situation of the educational orientation of campus culture in colleges and universities, determine the shortcomings of the functional orientation of campus culture and education, by enhancing the diversity of educational orientation, form a new main body of orientation function, and strengthen the cohesion of teachers and students, and form a core education value structure with orientation characteristics. Create a composite campus culture governance atmosphere, explore the education-oriented function, in order to achieve the purpose of optimizing the educational environment and strengthening the direction of education.

Key words: Educational orientation, Functional analysis, Campus culture construction