Abstract: With the progress and development of the times, modern art design presents a variety of characteristics, and the penetration of OBE theory into art design education attaches great importance to student-centered, reflecting its learning values. Based on the OBE theory, this paper discusses the practice of "advertising design" course project, and puts forward the "spiral progressive" practice mode, it is necessary to stimulate students' exploration spirit in practice teaching, teach students according to their aptitude, give full play to their initiative in practice and pay attention to the construction of teaching mode based on personality ability.

Key words: OBE theory, Project practice, Spiral progressive, Teaching mode