Abstract: Under the new situations, the innovation and entrepreneurship education for institutions of higher learning should seize the opportunity of the curriculum ideological and political education reform, and thus giving full play of innovation and entrepreneurship education’s role to enhance ideological and political education and cultivate people. The reform of ideological and political education is an important and necessary measure for the innovation and entrepreneurship education for college students to realize the fundamental task of strengthening moral education and cultivating people. The innovation and entrepreneurship education has been severed as the basic principle when the curriculum ideological and political education reform is carried out, for it is inbuilt with the ideological and political factors through the target, process and content of education. Thanks to the innovation and entrepreneurship education, the curriculum ideological and political education reform is more practicable. The reform should be explored and practiced after clarifying the education reform target, and aims to achieve an optimized educational system, a sound safeguard system for reform as well as a synergized development platform.

Key words: Innovation and entrepreneurship education, Ideological and political education, Curriculum ideological and political education, Higher education reform