Abstract: The Guangdong-Hong Kong-Macao Greater Bay Area has a developed economy, a vast area and a favorable entrepreneurial environment. It has great potential to develop the sports industry sports college students in higher vocational colleges is a representative of many higher vocational college students in groups, they have bear hardships and stand hard work, not afraid of hardship fortitude, they also have to sports professional knowledge and skills proficient professional advantage, want to use a large bay area of Guangdong development opportunities to realize the dream of successful entrepreneurs, but also faced with many difficulties and challenges. According to relevant statistics, the success rate of college students' entrepreneurship is very low. Therefore, in this paper, through the sports college students in higher vocational colleges self-employment faces many problems, put forward to strengthen entrepreneurship psychological education, pay attention to interpersonal communication ability training, perfecting entrepreneurship, strengthen entrepreneurship faculty, construct platform for entrepreneurship education practice, resource integration, financial support, strengthen countermeasures such as entrepreneurship practice ability, in order to provide reference for students of higher vocational college sports self-employment.

Key words: The development of the Guangdong-Hong Kong-Macao Greater Bay Area, College students of physical education in higher vocational colleges, Self-employment, Countermeasure exploration