Abstract: The integration of Chinese traditional culture into education can help college students increase their sense of identity with their own culture and face the challenges of the future society with a more positive attitude. Therefore, how to carry forward the excellent traditional culture, innovate the interpretation and communication means of culture, draw nutrition from the traditional culture, and innovate the mode of education is a topic that every university should constantly explore. Starting from the characteristics of Chinese traditional culture and its influence and necessity on the education of contemporary college students, this paper analyzes the current situation and existing problems of the traditional culture education in universities, and probes into the future In order to guide the practical work, promote the education of college students, and strive to cultivate more useful talents for the society.

Key words: Chinese excellent traditional culture, College students, Education