Abstract: In the process of deepening the supply side structural reform of higher education, the innovation and entrepreneurship education in China's colleges and universities has developed rapidly, but there is a general homogenization phenomenon and the lack of innovation and entrepreneurship connotation. If this situation can not be improved, it will have an impact on the talent training of higher education. In order to improve the current situation of higher education personnel training and enhance the effect of innovation and entrepreneurship education, this paper summarizes and analyzes the factors that affect the innovation and entrepreneurship ability of college students, and puts forward the introduction of TRIZ theory in the cultivation of College Students' innovation and entrepreneurship ability, and analyzes the problems of innovation and entrepreneurship in local colleges and universities by using TRIZ theory, which provides new ideas for the traditional training mode of innovation and entrepreneurship talents, and provides a new direction for the transformation and incubation of local university achievements.

Key words: University, Innovation and entrepreneurship, TRIZ theory