Abstract: Today, with the increasingly fierce market competition, the entrepreneurship army is becoming younger and younger, and the upsurge of entrepreneurship is getting deeper and deeper into contemporary college students. The support of the policy of "Mass entrepreneurship and innovation" provides great possibilities for the success of contemporary college students' entrepreneurship. However, the research shows that the overall entrepreneurship rate of college students is still not high, and the success rate of entrepreneurship is relatively low. The reasons are directly related to college students' personal factors, such as deviation of entrepreneurial cognition, insufficient comprehensive ability and poor entrepreneurial mentality. In this regard, colleges and universities should actively build various platforms, carry out various entrepreneurship practices, and invite entrepreneurs to participate in entrepreneurship guidance and other ways to enhance students'personal quality and entrepreneurship ability, and comprehensively improve the success rate of college students' entrepreneurship.

Key words: College students, The rate of entrepreneurship success, Promotion, Path