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The Theory and Practice of Innovation and Enntrepreneurship ›› 2021, Vol. 4 ›› Issue (3): 196-198.

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The Construction and Evaluation of the University Innovation and Entrepreneurship Platform from the Perspective of New Media

ZHANG Jinxia, YIN Jiting, JIANG Keying   

  1. Qilu University of Technology(Shandong Academy of Sciences), Jinan Shandong, 250014,China
  • Online:2021-02-10 Published:2021-09-08

Abstract: The university innovation and entrepreneurship platform is an important practice platform for the universities to carry out innovation and entrepreneurship education,and the development of new media technology helps the construction and improvement of the platform.Based on the analysis of the status quo and characteristics of new media technology,starting from the four dimensions of innovation and entrepreneurship teaching platform, innovation and entrepreneurship competition platform, innovation and entrepreneurship training platform and innovation and entrepreneurship activity platform, a three-dimensional structure platform of integrated online and offline development is formed to further promote the development of innovation and entrepreneurship education in colleges and universities.

Key words: New media, Innovation and entrepreneurship, Platform construction, College students

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