Abstract: With the continuous upgrading of technology and consumption, new retail formats are also changing. Article based on the characteristics of new retail formats, from product quality, online consistency, logistics management, information security analysis in four aspects the possible problems in the process of retail development, puts forward a kind of value under the network perspective of new retail chain + "blocks" of new business model framework and introduces the application of new retail chain blocks in the future, with the help of blocks to chain technology of decentralized, transparent, hiding, tampering with information, traceability, etc make up the defects in the development of new retail, so as to realize the information of new retail between each participation main body, resources, and revenue sharing.

Key words: Block chain, The new retail, Business model innovation