Abstract: Market economy competition is extremely fierce, enterprises should strengthen internal management and control, through management innovation to stimulate the vitality of enterprises. Under the condition of the new normal, set up the sound management rules and regulations, establishing good image of foreign, according to the market development trend, grasp the market change rule, update management idea, adhere to the management mode of keeping pace with The Times, improve enterprise management level and their competitiveness, promote sustainable development of enterprises. This paper takes the enterprise management innovation under the new normal as the starting point and analyzes the innovation path.

Key words: New normal, Management innovation, Path analysis.