Abstract: It is very important to reexplore the research field, theoretical system and methodology of digital media art discipline system under the background of accelerated changes in technology, economy and society. There should be some identifications of the connotative development direction and specific path of the specialty. This paper will discuss the above contents from three aspects, and focus on exploring new ideas and methods for the construction of digital media discipline in Chinese universities with the new era development.

Key words: Digital media art, Discipline system, Connotative development