Abstract: Since the advent of the era of media, with the information and big data matures, the new employment environment for today's college students employment information richer, more diverse ways, offers a new opportunity for college students employment, but followed the good and bad are intermingled of imperfect information platform construction personnel quality is low and so on a series of problems, colleges and universities have to keep pace with The Times since the media environment and actively improve the employment environment, providing students with a more professional employment guidance, to promote the accuracy of contemporary university students employment.

Key words: Self-media, University employment, Guidance work