Abstract: Under the background of “widespread entrepreneurship and innovation”, education of innovation and entrepreneurship has become an important focus in improving the competitive ability of college students. This paper takes the course of operation and management of scenic spots as an example,from the cultivation of innovative entrepreneurial consciousness, the construction of theoretical knowledge modules, curriculum tasks, case integration, the creation of practical sitcoms to share the optimized path of curriculum construction,it puts forward the concrete measures of introducing the online course, promoting learning by competition, promoting teaching by competition and establishing expert exchange platform,so as to help the construction of the course of operation and management of scenic spots.

Key words: The integration of specialty creation, Operation and management of scenic spots, Course optimization