Abstract: In order to better adapt to the needs of knowledge economy for personnel training, the implementation of innovation and entrepreneurship education for college students is an important measure in the reform of higher education education mode. "Curriculum ideological and political education" is an effective way for colleges and universities to carry out the basic task of cultivating talents by virtue. Integrating "curriculum ideological and political education" into innovation and entrepreneurship courses is conducive to promoting the smooth development of innovation and entrepreneurship education for college students. In the teaching content of innovative design thinking course, it plays an important role in the cultivation of students' innovative personality, guiding students to explore and innovate by giving full play to the main channel of classroom education and combining ideological and political education with innovation and entrepreneurship education. It is of great significance to the cultivation of innovative talents with both talents and comprehensive development.

Key words: Innovation and entrepreneurship education, Ideological and political courses, Personality training