Abstract: In the era of knowledge economy, science and technology has become the first productivity, and scientific and technological innovation is the strategic support to improve social productivity and comprehensive national strength. In this context, China clearly put forward the innovation driven development strategy at the 18th National Congress. Innovation is the key for the contemporary talents to improve their ability of employment and entrepreneurship. Therefore, colleges and universities should strengthen the employment and entrepreneurship education for students, help students to establish a correct concept of employment and entrepreneurship, and improve the employment and entrepreneurship ability of students, so as to alleviate the employment pressure in China. For this reason, this paper mainly analyzes and discusses the strategies to enhance the employability and entrepreneurship under the background of innovation driven development strategy.

Key words: Innovation driven development strategy, Employment and entrepreneurship ability, Promotion strategy