Abstract: In the transportation and mechanical type of automobile service engineering professional course, for the automobile marketing is one of the compulsory course for students up employment are closely related, in this kind of course to carry out the specific teaching practice teaching is one of indispensable teaching content, through effective practice teaching can strengthen the students' skills and help the students learned the practical application of theoretical knowledge, to solve the corresponding problems. Based on this, teachers should avoid the traditional way of teaching which is too theoretical and descriptive, and pay attention to the active way of practical teaching, so as to ensure the effective optimization of the classroom and create favorable conditions for students to grasp the knowledge. This paper is based on the innovation of automobile marketing virtual platform design as a starting point, and then better guide students to practice learning.

Key words: Innovation and entrepreneurship, Automobile marketing, Virtual platform design