Abstract: Excellent traditional culture is the spiritual lifeline of the Chinese nation. The combination of traditional culture and higher vocational education can realize ideological and political education. China's manufacturing industry has entered the stage of great development, and it is urgent to improve the level of product design. The injection of traditional culture helps to promote the progress of product design, create Chinese brands and spread Chinese culture. This paper puts forward the integration of traditional culture into the teaching of product design specialty in higher vocational colleges, analyzes the significance of the combination of traditional culture and product design specialty, explores the methods of realizing the live inheritance of traditional culture in professional teaching, and gives specific measures for teaching reform, and finally shares the effectiveness of teaching reform.

Key words: Traditional culture, Higher vocational education, Inheritance, Product design