Research on Industry-University-Institute Cooperation and Cooperative Education Based on Moderate Innovation——Taking Small Brand E-commerce Innovation and Entrepreneurship as an Example

Abstract

Abstract: Higher vocational colleges pay more attention to the teaching of “Mass Innovation and Entrepreneurship” under the context of national innovation and entrepreneurship. These provides well foundation of innovation and entrepreneurship for students and places higher requirements on the teaching of teachers. We found that e-commerce studies lack an entrepreneurial platform, while small brand e-commerce lacks the innovation ability. The combination of the above two is beneficial to the realization of “Mass Innovation and Entrepreneurship” and “Win-Win”. In this paper, we explored how to integrate the idea of modest innovation into the industry-university-research cooperation, and provide small brand e-commerce with a method of modest innovation and entrepreneurship.

Key words: Innovation and entrepreneurship, Appropriate innovation, Small brand e-commerce, Industry-university-institute cooperation, Cooperative education

CLC Number:

G647.38

LU Jing. Research on Industry-University-Institute Cooperation and Cooperative Education Based on Moderate Innovation——Taking Small Brand E-commerce Innovation and Entrepreneurship as an Example[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2020, 3(9): 122-123.

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Research on Industry-University-Institute Cooperation and Cooperative Education Based on Moderate Innovation——Taking Small Brand E-commerce Innovation and Entrepreneurship as an Example

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