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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (13): 184-186.

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Research on Creative Design of Tourism Cultural Creative Products in Shaoguan

LIU Dai1, CUI Yayan2, ZHAO Sanyin3, WU Dazhen4, SHANG Lin5   

  1. 1. College of Innovation and Entrepreneurship, Shaoguan Unirersity, Shaoguan Guangdong, 512005,China;
    2. Institute of Literature and Media, Shaoguan Unirersity, Shaoguan Guangdong, 512005,China;
    3. Shaoguang University,Shaoguan Guangdong, 512005,China;
    4. School of Chemistry and Civil Engineering,Shaoguang University,Shaoguan Guangdong, 512005,China;
    5. Design Institute of Guangdong Shaoguan Iron & Steel Co.,Shaoguan Guangdong, 512005,China
  • Online:2020-07-10 Published:2020-10-23

Abstract: The development of tourism cultural creative products is of great significance to cultural heritage. Considering regional characteristics, this paper proposes a new perspective of Shaoguan's tourism cultural creative product design oriented from market demand, user experience demand, distinctive cultural innovation design, sustainable development design concept. This paper provides design ideas for the development of tourism cultural creative products with unique characteristics of Shaoguan, which is of great significance to the development of local economy and tourism culture.

Key words: Tourism cultural creative products, Demand, Orientation, Innovative design

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