Abstract: This article aims to explore the existing problems in innovation and entrepreneurship education in in universities and colleges and put forward relevant countermeasures. By analyzing the current situation of innovation and entrepreneurship education in higher education institutions, issues such as outdated educational concepts, incomplete curriculum systems, inadequate teaching staff, and limited practical experience opportunities are identified. To address these challenges, strategies such as updating educational approaches, enhancing curriculum structures, improving faculty quality, and establishing practical training platforms are suggested to enhance the quality and efficacy of innovation and entrepreneurship education in universities and colleges. The article emphasizes that innovation and entrepreneurship education plays a crucial role in nurturing innovative talents, enhancing students' overall skills, and boosting their competitiveness in the job market. It asserts that addressing these current issues is essential to fostering individuals with entrepreneurial skills and innovative mindsets, thereby contributing to the growth of the economy and society.

Key words: Universities, Innovation and entrepreneurship education, Development status, Problems, Countermeasures, Faculty, Curriculum system