Abstract: Against the backdrop of the rapid development of new-quality productive forces and the digital transformation of the cultural and tourism industry, digital literacy has emerged as a pivotal competency for professionals in tourism management-related majors. Grounded in the demands of the era, this paper explores the multi-dimensional value of fostering digital literacy among tourism management students in applied undergraduate institutions. Through empirical surveys, it analyzes the current status and training needs of students'digital literacy, and proposes optimization strategies: reconstructing a curriculum system oriented toward digital culture and tourism, enhancing teachers'digital capabilities, building a smart educational ecosystem platform, and deepening industry-education integration in practical teaching. These measures are intended to assist applied undergraduate colleges in precisely cultivating high-caliber talents capable of adapting to the new formats of digital culture and tourism, thereby providing robust intellectual support for the high-quality development of the cultural and tourism industry driven by new-quality productive forces.

Key words: Applied undergraduate colleges, Tourism management major, Digital literacy, Multi-dimensional value, Practical problem, Promotion strategies