Abstract: The introduction of the strategy of economic and talent cultivation in the new era of "mass entrepreneurship and innovation" has pointed out the direction for the innovation and entrepreneurship activities of college students in China, and has also effectively promoted the continuous optimization and innovation of the social industrial structure. Under the gradual increase of China's economic downward pressure, college students need to respond to the government's call for innovation and entrepreneurship support policies, and carry out a series of product innovation research, new project entrepreneurship and other activities based on their own majors, and promote the industry's industrial technology level and economy. The improvement of benefits.

Key words: Local colleges, College students, Innovation and entrepreneurial activities, Countermeasures