Abstract: With the rapid development of society, colleges and universities continue to expand enrollment, the number of college students continues to increase, which directly leads to the overall pressure of employment competition of college students. In this context, many college students' professional values have been affected. Professional values are an important part of socialist core values. In order to improve the effect of vocational values education, we must integrate them with socialist core values. Only in this way can we improve the effectiveness of vocational values education. Based on this, this paper analyzes and probes into this aspect, and puts forward a series of strategies to cultivate the vocational values of students in higher vocational colleges.

Key words: Core values, Professional values, Higher vocational colleges, Cultivation strategy