Abstract: With the development of national economy, based on innovative entrepreneurial project popularize more and more, the innovative products and innovative entrepreneurial approach is particularly important, the creative method based on innovative products, design new products, find new innovations in contemporary people's life demand, in order to improve the quality of people's living standard, Chinese college students' innovative undertaking vision, guide the correct direction of the business. To explore the innovation and entrepreneurship methods of college students based on innovative products, to stimulate the interest and passion of entrepreneurs in innovation and entrepreneurship, and to innovate new and practical products.

Key words: Innovation, Entrepreneurship, College students, Product Design