关键词: 传媒类专业, 产教融合, 协同育人, 利益共同体, “双师型”教师, 多方协同

Abstract: Faced with the transformation and development of the media industry, media majors urgently need to deepen the integration of industry and education, innovate collaborative education paths, and solve the problem of talent cultivation. On the basis of analyzing the difficulties of industry education integration and collaborative education in media majors, this article proposes countermeasures and suggestions from the aspects of building a community of interests, innovating talent training models, strengthening the construction of“dual teacher”teaching staff, improving multi-party collaboration mechanisms, and building high-quality platforms. Research has shown that media majors need to actively adapt to new trends in industry development, coordinate resources from all parties, improve collaborative education mechanisms, promote the organic connection between talent chains and industry chains, and provide new paths for cultivating high-quality media talents with both morality and talent.

Key words: Media major, Integration of industry and education, Collaborative education, Community of shared interests, “Double-qualified” teacher, Multi-party coordination