创新创业理论研究与实践 ›› 2025, Vol. 8 ›› Issue (7): 27-29.

• 教学革新 • 上一篇    下一篇

基于营盘理念推动商贸专业实践教学改革

汤健雄   

  1. 广东女子职业技术学院,广东广州 511450
  • 出版日期:2025-04-10 发布日期:2025-06-03
  • 作者简介:汤健雄(1979—),男,湖南衡山人,硕士研究生,副教授,研究方向:商业经济、职业教育。
  • 基金资助:
    2022年广东省普通高校人文社科项目支持“协助中小企业HR管理的高水平国际经济与贸易专业群人才培养模式创新”(2022WTSCX218)

Based on the Concept of Camp to Promoting the Reform of Practical Teaching in Commercial Majors

TANG Jianxiong   

  1. Guangdong Women' s Polytechnic, Guangzhou Guangdong, 511450, China
  • Online:2025-04-10 Published:2025-06-03

摘要: 近年来,随着商贸行业全面应用信息技术,商贸专业实践教学需要改革以适应这一变化。但实际中发现实践教学仍然存在模式不完善、执行力培养不足、校企合作难以持续等问题。该文建议基于营盘理念,通过顶层设计、引企入校、整合资源、能力提升、锻炼师资等举措推动实践教学改革,提升实践教学效果,以期为商贸专业实践教学改革提供参考。

关键词: 营盘, 实践教学基地, 商贸专业, 教学改革, 校企合作, 教学模式

Abstract: In recent years, with the full application of information technology in the business industry, practical teaching in commercial majors needs to reform to adapt new situation. However, in practice, it has been found that there are still problems with the imperfect mode of practical teaching, insufficient cultivation of execution ability, and difficulties in sustaining school enterprise cooperation. This article suggests promoting practical teaching reform and improving the effectiveness through top-level design, introducing enterprises into schools, integrating resources, advancing abilities, and training teachers, based on the concept of camp management, in order to provide reference for the reform of practical teaching in business and trade majors.

Key words: Camp, Practical teaching bases, Commercial major, Teaching reform, School enterprise cooperation, Teaching model

中图分类号: