关键词: 高职院校, 数字化, 市场营销课程, 教学改革, 信息化建设, 职业素养

Abstract: With the popularization of digital technology, vocational college marketing courses are facing numerous opportunities and challenges. A series of new concepts, methods, and technologies are constantly emerging. Marketing courses need to keep pace with the times, establish a diversified teaching system, and cultivate composite high-quality marketing talents to adapt to the development of today’s era. This article provides an indepth analysis of the main problems in the current reform of marketing course teaching, including the lack of informatization in education and teaching, uneven professional competence of students, and insufficient investment in informatization construction. In response to these problems, this article proposes some countermeasures and suggestions, such as optimizing the informatization course system, cultivating students'professional competence, updating course content, and innovating teaching models. Through these solutions, we ensure that marketing professionals better meet market demand.

Key words: Vocational colleges, Digitization, Marketing courses, Teaching reform, Information construction, Professional competence