关键词: 电子商务专业, “专创融合”, 课程体系改革, 校企协同, 项目式教学, 脚手架

Abstract: The reform of the curriculum system of "integration of specialty and innovation" of e-commerce major conforms to the new concept and new trend of the development of higher education, and meets the new height of the demand of high-quality social and economic development for talents. Update the concept of talent training, build a compound teacher team, strengthen school-enterprise cooperation, integrate innovation and entrepreneurship education into the whole process of talent training program, course teaching objectives, course teaching content, teaching methods and evaluation methods, and cultivate e-commerce professionals with innovative quality and entrepreneurial ability.

Key words: E-commerce major, Integration of specialty and innovation, Curriculum system reform, School-enterprise coordination, Project teaching, Scaffold