关键词: PBL, 翻转课堂, 自主学习, 研讨式教学, 市场营销原理, 全英文授课

Abstract: In the PBL mode, all learning activities are carried out around problems. Through the discussion of problems, students can be guided to master the learning contents and stimulate their self-learning motivation. The teaching model of marketing principles constructed on this basis has reversed the process of knowledge transfer and knowledge internalization, and has changed from teacher centered to student-centered. Through different teaching designs before, during and after class, the teaching methods of marketing principles have been improved. The analysis results show that under the problem-oriented PBL classroom teaching mode, the students' overall performance has been significantly improved, and the students' satisfaction is higher. Compared with the traditional teaching method, this model has certain advantages.

Key words: PBL, Flipped classroom, Self-regulated learning, Discussion-based teachng, Principle of marketing, Teaching in English