创新创业理论研究与实践 ›› 2022, Vol. 5 ›› Issue (22): 140-142.

• 模式探索 • 上一篇    下一篇

新时代下电子商务专业学生实践能力培养研究

何军, 梁坤, 吴澎   

  1. 安徽大学 商学院,安徽合肥 230601
  • 出版日期:2022-11-25 发布日期:2023-02-10
  • 作者简介:何军(1978-),男,安徽合肥人,博士,讲师,研究方向:电子商务实践、创新创业教育研究,电子邮箱:ahuec_he@163.com。
  • 基金资助:
    安徽省管理类专业合作委员会教学研究项目:安徽省高等学校电子商务专业实践教学质量监测研究(项目编号:2020jyxm1445); 安徽省教育厅双基项目教学示范课(电子商务运作与管理实务)

Research on the Practical Ability Cultivation of Students Majoring in E-Commerce under New Era

HE Jun, LIANG Kun, WU Peng   

  1. School of Business, Anhui University, Hefei Anhui,230601, China
  • Online:2022-11-25 Published:2023-02-10

摘要: 随着互联网行业的发展,电商应用不断创新,产业链不断完善,各种变革对电子商务专业的实践教学提出了新的挑战。如何使电子商务学生适应新时代的要求,推进电子商务专业实践教学建设,是电子商务专业建设的重要问题。该文首先介绍高等学校电子商务专业实践教学中存在的问题,然后重点分析新时代对电子商务专业学生实践能力的要求,最后对电子商务专业学生实践能力教学提升提出对策建议。

关键词: 电子商务专业, 实践教学, 实践能力

Abstract: With the development of the Internet industry, E-commerce applications continue to innovate and the industrial chain continues to improve. Various changes pose new challenges to the practical teaching of E-commerce specialty. How to make E-commerce students adapt to the requirements of the new era and promote the practical teaching construction of E-commerce specialty is an important issue in the construction of E-commerce specialty. This paper first introduces the problems existing in the practical teaching of E-commerce majors in colleges and universities, then focuses on the requirements of E-commerce majors' practical ability in the new era, and finally puts forward countermeasures and suggestions for the improvement of E-commerce majors' practical ability teaching.

Key words: Major in E-commerce, Practical teaching, Practical ability

中图分类号: