关键词: 电子商务概论, 教学改革, 课程思政

Abstract: With the rapid development of e-commerce industry in recent years, e-commerce industry environment is more complicated. In cultivating the students' professional skills, professional skills of position, at the same time, how to guide students to form a positive outlook on life, values, world view, strengthen and improve the socialist core values, professional ethics, cultivating the consciousness of the hard work and honesty, keep promise of good quality, the ideological elements of moral education into the teaching of the specialized knowledge skill effectively, it has become an urgent problem to be solved in the course construction. This paper takes the course "Introduction to E-commerce" of higher vocational colleges as an example to explore the construction and implementation of ideological and political teaching reform of e-commerce specialty course under the background of Internet plus.

Key words: Introduction to e-commerce, Teaching reform, Course education